While many companies have canned their Christmas parties, Barrick Gold
invited journalists to its media-only Christmas party via online video.
The video — a parody of a political attack ad — starts off by
complaining that most Christmas parties “are all hype and no hoopla”,
with “lukewarm h'ordeurves, two drink tickets, double dippers. Some
parties are just not up to the job.” The video then says the Barrick
Gold media party is the exception.
Towards the end of the video, Vince Borg, SVP of corporate
communications, says, “I am Vince Borg and I approve of this
Borg said the party has traditionally had a great response rate. Of the
70 to 100 journalists Barrick Gold invites to its media party each
year, typically 60 to 80 people attend.
“Back when we started [about 15 years ago], there were a number of
parties around town and now they are few and far between,” says Borg.
“We feel it is still a good chance to connect with people.”